Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers....
Paperback: 368 pages
Publisher: FT Press; 1 edition (November 4, 2001)
Language: English
ISBN-10: 0130650757
ISBN-13: 978-0130650757
Product Dimensions: 5.9 x 0.9 x 8.9 inches
Amazon Rank: 4823195
Format: PDF Text djvu ebook
reviews:I really love the idea of the writter, they are very genius. they metaphore the consumer now aday like Centuar cause they use traditional and new media. this book is very contemporary book even was written for a long time ago....
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