Effective Public Relations (Essential Managers)

By Moi Ali | Category: Politics and Social Sciences ebooks | DMCA

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. "Effective Public Relations" not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches...

Series: Essential Managers
Paperback: 72 pages
Publisher: DK (August 2, 2001)
Language: English
ISBN-10: 9780751312904
ISBN-13: 978-0751312904
ASIN: 0751312908
Product Dimensions: 4.4 x 0.3 x 6.7 inches
Amazon Rank: 10132260
Format: PDF Text TXT book

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reviews:
Like all the small handbooks in the DK series, Moi Ali's Effective Public Relations is a summary of the field. It's well-presented and easy to follow and covers traditional PR (not more modern techniques such as stunt marketing or stealth marketing)....

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