There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition ...
Paperback: 356 pages
Publisher: Wiley; 1 edition (June 15, 2002)
Language: English
ISBN-10: 0471220728
ISBN-13: 978-0471220725
Product Dimensions: 7.4 x 1 x 9.2 inches
Amazon Rank: 4281620
Format: PDF ePub djvu book
reviews:The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little...
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