There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition ...
Paperback: 356 pages
Publisher: Wiley; 1 edition (June 15, 2002)
Language: English
ISBN-10: 0471220728
ISBN-13: 978-0471220725
Product Dimensions: 7.4 x 1 x 9.2 inches
Amazon Rank: 4281620
Format: PDF ePub djvu book
reviews:The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little...
Interesting thesarus Read Conversations with wilder ebook 5tizenvant.wordpress.com The developmental needs meeting strategy dnms an ego state therapy for healing adults with childhood trauma and attachment wounds
Jon Lee Anderson is a first-rate, top-of-the-line reporter who gives his readers a fresh, independen...
Slightly out of date. Incomplete. Sketchy in places. Nevertheless, one of the better ones out there....
I have enjoyed this series, but as others have commented, there is a lot in it about apple farming, ...